A junior Marketing & Communication executive. A marketer who never stop learning and dreaming.
LOEWE Paula's Ibiza 2024 Event
The event was to introduce the Paula's Ibiza collection 2024. There were about 12 celebrities and more than 30 KOCs and VICs of Loewe Vietnam.
Location: The Brix - Thao Dien, District 2 & Loewe Vietnam Store
My roles:
As the Visual Coordinator for the Loewe Paula's Ibiza 2024 event, I am responsible for capturing the essence of the event through high-quality visuals. My duties encompass:
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Photography: Coordinate with photography team to capture stunning images of VIP guests and press, ensuring that all visuals align with Loewe's brand aesthetic and guidelines.
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Event outfits: Join fitting sessions with KOLs before the event day to ensure their outfits fit their styles and meeet the brand's requirements.
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Preparation: Planning and preparing materials such as invitation cards and gift packages for guests.
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Execution: Working with the event team to ensure that food and beverage services meet Loewe's exacting standards.
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On-site Support: Assisting VICs and KOLs with outfits and posing for photoshoots.
Animation event
I was involved in multiple in-store animation events as the main supporter.
Brand: Maje
Activity: Private flower workshop for Maje VICs
Time: July 2024
Brand: ADLV
Activity: ADLV collaborated with Phe La milk tea
Time: July 2024
ADLV & MAJE special shooting
I was in charge of creative direction, ensuring the models'poses stand out the clothes details and ensuring the pictures meet the brand's DNA and spirit
Content creation
Create content in short videos to promote brand's campaigns, monthly promotions,...
ELLE MAGAZINE VIETNAM
Some of my fashion articles while working as an editorial intern at ELLE Vietnam
IMC PLANS
Despite my shortcomings of practical working experience in terms of advertising industry, I was given valuable opportunities to approach the process of making a marketing and communication plan through my group projects at my university.
